Adoption

Supporting parents to build a home learning environment

A child and parent reading a children's book with colourful pictures and text

The new campaign is driven by the Secretary of State’s ambition to halve the number of children who leave reception with early learning skills in the next 10 years. The campaign will go live with a new website featuring videos, simple tips and activities that parents can do with their children either at home or out and about. The campaign will also be joining forces with a range of businesses to help spread the message.